For visionaries & founders
Your vision outgrew its architecture.
Most founders don't fail on ideas. They fail on the gap between what they see and what actually exists.
I close that gap — and then I build it.
For visionaries & founders
Most founders don't fail on ideas. They fail on the gap between what they see and what actually exists.
I close that gap — and then I build it.
The gap
Mindset people give you clarity you can't execute. Designers polish a foundation that was never set.
Both are half the job. You've paid for both halves, separately, and still have a brand that doesn't add up.
Coherence can't be assembled. It has to be found first, then built once. That is the entire work.
This is you if
This is not a motivation problem. It's a structure problem.
What I do
Extraction
Getting the position out of your head. Deep pattern recognition, precise reflection. No methods, no coaching pressure. This is where most of the value is.
Construction
Then I build it. Visual system, identity, website — from Figma to live code. No handoff, no translation loss, no second vendor undoing the first.
Forty years across brand strategy, design and development. One person. One decision chain.
Proof
Anni Roth
Wedding planner
She came for design. She got positioning. She raised her prices and kept every client.
“I raised my prices — and kept every client.”
Simon Markus Putz
Tech founder
Jörg and I worked together on my positioning — exactly at the point where you're too close to your own thing to see it clearly anymore.
Jörg's biggest strength is speed in clarity. He doesn't need three sessions to get to the core. In the workshop I had several "aha" moments where something that had only been a vague feeling in my head was suddenly laid out clearly on the table. The process was structured, the atmosphere made you open up, and you walk out feeling understood — not pressed into a template.
Several designs came out of it, most recently a card design. The quality is top-notch — you can see in every detail how much thought and heart went into it — and the price-to-value ratio is on a level that's become rare.
What I find especially valuable is who Jörg works for: people who don't want to put on an act. He delivers something that matches who you actually are, instead of whatever currently looks good as a brand. That's exactly what carries you later in front of clients, because nothing falls apart between how you present yourself and who you actually are.
“Clear recommendation.”
The work
90 minutes, plus a written document: where the incoherence sits and what has to happen first. No design, no execution. Fully credited against Foundation or Build.
3–4 weeks. Positioning, messaging, audience, positioning compass. You leave with a document any designer can build from — including without me.
6–8 weeks. Everything in Foundation, plus the visual system and the built website. One client per slot. Two slots per quarter.
Prices don't move. Scope moves.
Not a fit
Start
Portrait, digitally retouched.
I work with people who think deeply and feel when something is unresolved. This work is quiet, direct, and based on presence — not methods.
If you feel a quiet yes, start here.
Book a Clarity Session — $290